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Rise Asset Development
105 St. George Street
Toronto, ON M5S 3E6

Toronto & Ontario (Excluding Ottawa, Kingston, and London)


647 232 RISE (7473)

toll free

1 855 464 RISE (7473)


Ottawa Region


613 725 3494 (ext. 118)


London Region


519 659 2882 ext. 225


Kingston Region


613 544 9056


Event Lending

001_Rise_Icons_Event Support

Do you have an upcoming festival, fair or event where you would like showcase and sell your product?

Apply now!


For the event lending plan template and cash flow template, contact us at

If the event lending stream doesn't fit your needs, check out our Small Business Lending program, which offers loans of up to $10,000.

What does the event lending involve?

Event Lending provides loans up to $1,500 to be used by an entrepreneur to pay vendor admissions, purchase inventory, and cover marketing costs in order to sell/showcase their product or service at an event. An event is a convention, festival, fair, pop-up shop, or trade show where businesses pay to operate booths to showcase and sell their products/services. Entrepreneurs must use the sales from their event to immediately pay back their loan before covering any other costs.

What if I need help researching events?

Candidates for this program usually come to Rise with an event that they would like to participate in. However if you need help finding a related event for your business, you may contact us and we can provide some search strategies.

In order to be eligible for financing, Rise entrepreneurs must:

  • Be interested in self-employment
  • Live in Ontario
  • Self-identify as an individual who has experienced mental health and or addiction challenges
  • Unable to acquire traditional bank financing for your business
  • Not be in active bankruptcy or behind on child support payments
  • Have legal Canadian status
  • Have photo identification

To apply, entrepreneurs must submit the following:

  • Financing application
  • Event Marketing plan & Cash Flow

Strong mentorship positions entrepreneurs for long-term success. Our mentorship program is designed to provide Rise entrepreneurs with the necessary support and guidance as they implement their business plan and grow their business.

Mentors are often alumni from the Rotman School of Management at the University of Toronto and professionals from the local community.

Our matches are based on the area of strength/expertise of the mentor and the needs of the entrepreneur.